Customers and their companies - Part 2 : A Practical Guide

You have decided to put Jill, your customer, in the driver's seat.
You realise the solution you provide is supplemental to Jill's need and satisfying her need translates into closed deals.

"What does that look like practically?
What is the first step?"

Well, we know the basic concepts of marketing apply off + on(line). Executing these models from a centric standing are paramount to running your business:

- Acquaint yourself with your customers (potential and current); Listen
- Engage, interest & ask
- support and fulfil
- Benefit add value
- scope up the best customers
includes the mavens and, more practically, the ones that pay on-time!
- nurture and replicate
- Test, test again, measure + improve

So now comes the nuts n blots of application.
The outplay of the methodology -
"identify, anticipate and satisfy customer needs effectively".