The SEO, SEM push

Today marks a new phase of job satisfaction.
My role here has undergone a refocus to concentrate mainly on the search engine marketing for the company.
So, It is time to bunker down: learn-up, skill-up and shut-.. you get the idea.

In that vein, I will post an E-marketing series noting any important information on this subject. Hopefully, this will become a bit of a manual for my successor when my role is refocused again.